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Working in retail is about a lot more than just folding clothes and talking to customers. If you work in retail marketing, you have to give people the full shopping experience.

You need to be informed but not intrusive, helpful but not pushy, and most of all, friendly and easy to talk to as soon as your customer walks in the door.

So, if you want to move up in retail management and get a job at the Nike store near you, you need to make sure you have the best retail skills possible.

Communication skills

Communication is important in the retail industry, and this is true no matter what job you have, whether you are a salesperson, a merchandiser, or the boss of a store.

 You need to be able to explain the items to buyers in a way that they can understand and that makes them want to buy them.

You also need to be polite and respectful when answering their questions and addressing their concerns.

Since a big chunk of retail sales happen online, you may need to talk to customers on the phone or with friends who work in other places. Because of this, one of the most important parts of this line of work is being able to talk to people well.

Customer service skills

Retail workers need to be able to communicate well and have a wide range of customer service skills.

You don’t want people to remember you as that rude employee at the local food store, do you?

 Instead, you need to be a “people person,” or someone who has a friendly, positive, and helpful attitude.

The most important parts of retail are making a customer’s life better with a product and giving them a great buying experience.

So, it’s up to the staff to go above and beyond to help customers solve problems. They also need to be patient and always have a “customer-first” attitude, especially when dealing with rude customers in the shop.

Attention to detail

No matter what kind of retail store you want to work at, you need to pay close attention to the little things. However, the importance of this requirement can vary.

 Most of the time, window displays should be spotless, piles of items should be folded in the same way so that the logo is clear, and hangers should be facing in the same direction.

Along with the order and show, the change must also be collected and given out in the right way. Because accurate stocktaking and a full check of the sales floor for signs of possible theft are so important in retail, being able to pay close attention to details is a must.

Computer skills

People who work in retail can benefit a lot from being able to use different kinds of information technology. This is true for almost all jobs.

If you work as a cashier, you might use an electronic cash register or a point of sale device to process transactions.

While a management information system could be used to keep track of inventory and handle finances, it could also be used for other things.

It’s possible that you’ll also have to handle online sales that customers place. When applying for a job in retail, one of the skills you should show on your resume or curriculum vitae is your technical skill.

Mathematical skills

When you go shopping, you don’t want to get the wrong change from the cashier. They don’t like it when they pay too much for a thing by accident.

Someone who is good with numbers might make a good store clerk. Because working in retail involves managing cash, handling money, and giving out credit, you will be expected to make correct transactions, assess prices, figure out discounts, and give customers the right amount of money.

So, make sure you have all of your information together before you apply for that job at the Apple shop!

Selling skills

Working in retail requires basic sales skills like being able to persuade and knowing about the products.

You need to be able to convince them to buy from you and then make them loyal customers who will buy from you again. To do this, you need to listen carefully, be persistent, and talk in a sincere way.

 Selling is probably one of the most important skills for a sales assistant to have, since it will help you close the deal and give you an edge over other people in your field.

 If you think your selling skills could use some work, you might want to sign up for an online training school. This could give you the skills and knowledge you need to reach your goals.

Fast-learning skills

The store business is a busy one that is also changing quickly. This requires not only the ability to change, but also the ability to learn new skills quickly.

 If you work as a sales assistant or buyer, you will always learn about new goods, trends, and prices.

Retailers usually change their stock at least once a month, so it will be important to learn not only about new goods but also about different store layouts and ways to display them.

Can you quickly adjust to new information and different situations? Are you able to give people information that is relevant to what they want to know?

If this sounds like you, adding “rapid learner” to your list of skills will make your curriculum vitae (CV) stand out right away from the rest.


One of the most important skills to have in the retail business is the ability to do more than one thing at a time. You will be in charge of helping one or more people at the same time and making sure the store is clean and well-organized.

In a small shop, you may also be in charge of the cash register. This means you have to do more than one thing at once.

Retail is a great business to work in if you can prioritize tasks, organize your time well, and keep your stress level under control. Also, if you’re great at doing many things at once, you’d be a great fit for any store job.

Active listening

Even if a customer is in the wrong, they still want to feel like the business heard them. There’s more to it than just looking at the person and keeping quiet until they’re done talking, though.

Active listening takes a number of skills, such as the ability to ask specific questions, give answers that prove your point, and show genuine interest in what is being talked about.

Retail workers can use this to their advantage to build trust with angry customers and calm down tense situations.

Negotiation skills

Negotiating is one of the relationship skills that require a certain amount of emotional intelligence. You need to have this skill if you want to be good at it.

It’s important to be able to quickly figure out what someone’s feelings are when you’re trying to reach a mutual understanding or set clear limits.

Working in smaller stores, where customers often try to bargain with shop owners for better prices is another place where good negotiating skills can be useful.

To deal with tough customers, people who work in retail need to be able to keep their cool, understand what the customer is going through, and still be independent.


Staff in a store must be able to work together well in order for management to work well and to have a great customer experience.

If employees want to be really good at working together, they need to be able to help each other, own up to their mistakes, and be good at finding solutions to problems.

There are many ways to encourage people to work as a team, and they can be used in any setting.

Managers and bosses can help bring out the best in their employees and move their company forward if they create an environment where people feel comfortable talking to each other and spend money on good retail training plans.

Final thoughts

Some of the skills you need to work in retail are probably ones you’ve never thought about before.

Some of these skills need training and practice to learn, but a lot of them come pretty much naturally.

Building on them will definitely help you get the retail job you want, and it may even prepare you for better jobs or other career options in the future.

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